Design brief
This is day 18 of my daily logo design challenge. Today's brief was to design a logo based on Australia's iconic kangaroo. Suggested business names include Hopo, Heaps, Sunnies. I chose the latest with the assumption it was a sunglasses brand.
Proposal
The main idea behind this proposal was to feature the silhouette of a kangaroo running in front of the setting sun. The oversized sun disc creates a natural path aroud which the brand name is articulated. The kangaroo artwork is very conventional. The aim was not to be overly original but to make a clear reference to the iconic animal.
This logo is a departure from my usual affinity for monochromatic logos. In addition to black the color palette features two colors carefully paired.