Design brief
Design a fashion brand wordmark. Name Ideas: OAKAO, Deities, Adams & Abigail.
Proposal
Inspired by the OAKAO name, I envisioned the fashion brand to be perceived as stylish, classy, elegant, zen, asian, feminine, refined, subtle, clever. While I imagined the brand to be a women's fashion label, I aimed for a solution that would make it easy to accomodate a kids fashion line, even a men's clothing line.
The asian personality quickly led me to the Skia sans serif face as a starting point, which would provide an interesting basis in uppercase. The font is customized to be thinner than the standard bold. For added feminity, I also made it softer, rounding corners slightly. Kernings where adjusted for the right balance. Finally, mods to the A letter crossbar introduce an extra element of customization consistent with the geometric features of the K letter.
The ultimate goal was to propose a distinct wordmark that would not only echo the brand qualities but also make it instantly recognizable.
In this propsal the text is the main attraction so, like with many fashion brands, staying monochrome appears to be a very wise and safe bet. However, I have also explored the opportunity of introducing a color accent to the K character.
